Opinions
After OTD Energy 2025: Technology, people and maturity
Two days at OTD Energy 2025 in Stavanger painted a clear picture of where the energy industry stands right now. Somewhere between modernization and operations, between technology and organization, between expectations of AI and the reality of today's systems. For many, the work of digitalization is no longer about starting the journey, but about managing the complexity that has emerged along the way.
A clear pattern — technology that demands more, not less
The same pattern keeps recurring: skilled developers at companies find their calendars filled with tasks related to increasing demands for documentation and reporting. The product development backlog grows, technical debt increases, and the room for innovation shrinks.
We also heard about large ERP projects that slow down both employees and the pace of continuous development, yet are still seen as necessary to escape an outdated technology stack that is itself blocking progress. A classic Catch-22.
The new maturity — understanding before technology
In this year's article series, we have shared experiences from projects that illustrate what the balance between people and technology can look like in practice. How real-time data can be used for safer and more efficient operations. How generative AI can be implemented incrementally without major system interventions. And how digital maturity is just as much about people and processes as it is about technology.
Common to all of this is the need for clarity and direction. Understanding which initiatives actually deliver operational value, and which primarily increase complexity.
From specialization to collaboration
It is easy to think that challenges can be solved with new tools or more systems. But our experience shows that it often comes down to connecting what you already have, and designing solutions that start with the user, not just the infrastructure.
This is the core of our approach. Building bridges between strategy and execution, between data and design, between human and machine.
By combining technological competence, design understanding, and industry experience, we help companies translate technological opportunities into measurable value — in operations, in decision-making processes, and in product development.
Technology in practice
For us, digital transformation is not about following trends, but about solving concrete challenges. As AI and automation now become a natural part of the toolkit, it is not just about using technology faster, but using it more wisely. The future winners will not necessarily be those with the most systems, but those who get people and technology to work better together.
Looking ahead
OTD Energy 2025 showed that the industry is in motion — not necessarily toward more technology, but toward a better understanding of how technology creates value. At Seven Peaks, we continue to collaborate with companies that want exactly that. To unite insight, usability, and operational value in solutions that work in reality, not just on the drawing board.
In summary
- We help companies create value through technology, design, and data
- We contribute where complexity is greatest — between systems, processes, and people
- We believe the future belongs to those who connect strategy, insight, and technology in practice
Are you interested in a discussion about how your company can work better with real-time data and AI — from potential to practice?
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